High-Earning Millennials Choose DINK Lifestyle as American Dream Grows Unaffordable

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The traditional path of having children has become increasingly unattainable for younger generations, even for dual-income couples earning six-figure salaries. A new survey by The Harris Poll reveals a growing trend of "DINKs"—dual income, no kids couples—who represent about 5% of Americans choosing to delay or forgo having children due to financial concerns.

The survey, which included over 4,000 respondents, found that 74% of DINKs believe having children would severely impact their financial stability. This sentiment persists even among couples earning over $100,000 annually, who make up 61% of the DINK demographic.

"These aren't couples choosing between children and luxury watches—they're choosing between children and financial security," explains Libby Rodney, chief strategy officer at The Harris Poll. She notes that what previous generations could afford on a single income now feels impossible even with jobs for kids and two professional salaries.

The economic challenges facing millennials and Gen Z are stark. Between the 2008 financial crisis, pandemic disruptions, rising housing costs, and mounting student debt, younger generations are experiencing persistent financial anxiety. The estimated cost of raising a child—$310,605 as of 2022—appears increasingly daunting.

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